What is a CRM?

CRM is an acronym standing for Customer Relationship Management. It is a general term which describes the variety of methods used by companies to manage the relationships with customers, including acquiring, storing and analysing customer information. A company’s CRM should add value for both their customers and suppliers based on long-term business relationships. A decent CRM system (whether computer software or otherwise) should provide information and functionality to increase loyalty and decrease defection.

What is SugarCRM

SugarCRM is an affordable and easy to use customer relationship management (CRM) platform, designed to help your business communicate with prospects, share sales information, close deals and keep customers happy. Thousands of successful companies use Sugar everyday to manage sales, marketing and support. As an open-source, web-based CRM solution, Sugar is easy to customise and adapt to your changing needs. Ideal for small and medium-sized companies, large enterprises and government organisations, Sugar can run in the cloud or on-site.

Looking to move from salesforce.com? we can help

When it comes to changing your CRM package, not only do you have to consider the user-friendliness of the adopted system but also how your users are going to access the data that is stored in your current CRM offering.

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Need help using SugarCRM? We can teach you

We believe that to get the most out of something you need to know how to use it properly. Our training options will show you and your users how to use SugarCRM for a better end result.